John Martin’s Book – June 1927

Description

This is the June 1927 issue of John Martin’s Book. It has vibrant and colorful covers, articles/features, puzzles, music, etc., along with high-quality black & white illustrations. The book contains 80 pages and measures approximately 7.25 x 9.75 inches. The Colgate advertisement on the back cover is also beautiful.
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John Martin's Book was a children's magazine aimed at five- to eight-year-olds. Martin Gardner wrote that it was a "pioneering publication" and the "most entertaining magazine" aimed at this age group published in the U.S. Priced from 10 to 50 cents over its 20-year run, it was primarily purchased by middle and upper income families due to its cost.
"John Martin" was the pseudonym of Morgan van Roorbach Shepard (April 8, 1865–May 16, 1947). He was born in Brooklyn, New York but raised on a plantation in Maryland and took his name from the colony of martins that lived there.
He was injured in the 1906 San Francisco earthquake. While recovering and bedridden, he began writing children's stories and verse for publication. He began writing long, illustrated letters to children, which in 1908 became a small publication called John Martin's Letters he was mailing to 2000 children a month. In 1912, it became the magazine John Martin's Book.
The magazine included stories, illustrations and puzzles. The most important contributor was illustrator George Carlson, who contributed over 50 covers and most of the puzzles, riddles and activities to the magazine.